Web and social media administrator 0754

DISTINGUISHING FEATURES OF THE CLASS

An employee in this class serves as a resource to the Clerk of the County Legislature or the County Executive’s Office in the design, development and administration of the Legislature's or County Executive’s Office website and in the development and implementation of content, including graphics, for new and social media for elected and appointed officials within social media policy guidelines. The incumbent will participate in a wide variety of social media activities which may include the usage of both hardware and software tools, such as Web applications, streaming videos, interactive multimedia programs, podcasting, webcasting, online social networking and other new and emerging digital media technologies. An employee in this class is responsible for researching new and social media trends to keep the County Legislature or County Executive’s Office on the leading edge of technology in this field. Work is performed under the supervision of the Clerk of the County Legislature or the County Executive’s Office and is reviewed through conferences and consultations. Does related work as required.

TYPICAL WORK ACTIVITIES

Maintains and updates the Legislature or County Executive’s Office’s websites using e-government strategies to deliver information to its constituents and other interested parties;

Manages the Legislature’s or County Executive’s presence on social networking sites and creates and implements content on Facebook, Twitter, YouTube, and other similar community sites, according to social media policy guidelines while working with the Department of Information Technology and maintaining nonpartisanship;

Provides search engine optimization and generates website traffic reports using web analytics applications;

Provides in-house image and video editing services to legislative or County Executive’s Office staff to enable uploading;

Posts all audio recordings of legislative meetings to the website;

Researches, recommends, installs and optimizes hardware, software and peripherals and trains staff in their usage;

Stays current with new, innovative and constantly changing trends in technology and social media and makes recommendations to the Clerk of the Legislature, Presiding Officer, Director of Budget Review, Legislators, and the County Executive’s Office, on the best utilization of new trends in technology and social media;

May train and oversee staff of 18 Legislative District Offices, including developing procedures and training manuals to ensure real-time website updates and Content Management System and in the use of online photo editing tools for the publishing and layout design of their websites;

Meets with County Department of Information Technology regularly to stay informed on County-wide technology policies and reports back to the Clerk of the Legislature or County Executive’s Office and makes recommendations regarding the impact of changing County-wide policies;

Obtains signed policy agreements from all trained CMS users and distributes consent forms for posting photographs and newspaper articles.

FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS

Comprehensive knowledge of website design and creation; thorough knowledge of current trends and technical developments in the Internet and social media; thorough knowledge of principles, methods, and techniques of website and application programming and analysis; thorough knowledge of current search engines, social media websites and Web management tools; good knowledge of HTML, Dreamweaver, FrontPage and Web browsers; good knowledge of the use and operation of microcomputers and related peripheral equipment; good knowledge of systems analysis, as applicable to Web programming, Web servers and security policies including firewalls and proxy servers; working knowledge of Intranets and security; skill in Web authoring; ability to create and edit various graphics including GIF and jpeg images; ability to diagnose complex technical problems and develop solutions; ability to understand and follow oral and written instructions; ability to express oneself clearly and concisely, both orally and in writing; ability to establish and maintain effective working relationships with staff and client personnel; physical condition commensurate with the demands of the position.

MINIMUM QUALIFICATIONS

OPEN COMPETITIVE

a) Graduation from a college with federally-authorized accreditation or registration by NY State with a Bachelor's Degree in Computer Science or Information Technology or in a related technical field such as computer technology or web design and one (1) year of government agency experience in planning, developing, implementing or maintaining websites, or providing image or video editing; or,

b) Graduation from a college with federally-authorized accreditation or registration by NY State with an Associate’s Degree in Computer Science or Information Technology or in a related technical field such as computer technology or web design and three (3) years of experience in planning, developing, implementing or maintaining websites, or providing image or video editing. One (1) of the (3) three years of experience must have been in a government agency; or,

c) Graduation from a standard senior high school or possession of a high school equivalency diploma recognized by the New York State Education Department and five (5) years of experience in planning, developing, implementing or maintaining websites, or providing image or video editing. One (1) of the five (5) years of experience must have been in a government agency; or,

d) An equivalent combination of education and experience as defined by the limits of a), b), or c).

Note: Coursework from a non-degree granting computer training institution may be accepted based on credit hour equivalence.

R 4/08/25

SUFFOLK COUNTY

Competitive