PUBLIC RELATIONS DIRECTOR 0983
Under general direction, an employee in this class plans
and conducts a public relations program to stimulate public awareness for a
large department or agency, and may also perform other general administrative
duties as assigned. This work requires
the exercise of considerable independent judgment and initiative in selecting
and planning effective programs and presenting them through diverse media. Supervision is exercised over a small
clerical and/or technical staff. The
work is reviewed by an administrative supervisor through conferences, written
reports and the effectiveness of the publicity produced. Does related work as required.
TYPICAL WORK ACTIVITIES
Prepares
and distributes news items, speeches, articles, pamphlets and other publicity
materials to the media;
Develops
materials: to recruit personnel; to encourage residents to participate in the
agency's programs and services; and to serve the public relations needs of
other agencies;
Writes
press releases and submits them to newspapers;
Speaks
at community meetings and gatherings;
Performs
general administrative duties when assigned;
Evaluates
public reaction to the agency's policies, services and activities;
Supervises
a small clerical and/or technical staff.
FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND
PERSONAL CHARACTERISTICS
Thorough knowledge of the principles and practices of
public relations and advertising; good knowledge of the programs and services
provided by the employing agency or municipality; ability to plan and direct
promotional campaigns; ability to supervise a small staff in a manner conducive
to full performance and high morale, and to carry out other administrative
functions as required; ability to develop original and effective approaches to
the unique problems of a public service agency; ability to express oneself
clearly and concisely, both orally and in writing; ability to establish and
maintain cooperative relationships with media representatives; ability to
analyze facts and arrive at sound conclusions; tact; good judgment;
persuasiveness; physical condition commensurate with the demands of the
position.
MINIMUM QUALIFICATIONS
OPEN
COMPETITIVE
Either:
(a)
Graduation from a college with federally-authorized accreditation
or registration by NY State with a Bachelor's
Degree in Journalism, Advertising or Liberal Arts, and six (6) years of
experience in newspaper, magazine, marketing, managerial sales or public
relations work which regularly involved writing or editing responsibilities;
or,
(b)
Graduation from a standard senior high school or possession of a high school
equivalency diploma, and ten (10) years of experience in newspaper, magazine,
marketing, managerial sales or public relations work which regularly involved
writing or editing responsibilities; or,
(c) An
equivalent combination of education and experience as defined by the limits of
(a) and (b).
NOTE: Additional relevant education
beyond a Bachelor's Degree from a college with federally-authorized
accreditation or registration by NY State will be substituted for experience on
a year-for-year basis.
PROMOTIONAL
Two (2) years of permanent
competitive status as a Community Relations Director; or,
Four (4) years of permanent
competitive status as a Public Relations Assistant or Public Relations
Specialist.
R03/11/15
SUFFOLK COUNTY
Competitive