MARKETING SPECIALIST 0995

DISTINGUISHING FEATURES OF THE CLASS

Under general supervision, an employee in this class is responsible for developing a comprehensive marketing and public relations program designed to promote Suffolk County as a desirable business location. Work is performed under the supervision of the department head and is reviewed through reports and conferences. Does related work as required.

TYPICAL WORK ACTIVITIES

Develops programs to promote Suffolk County, through various print and broadcast media, as a premiere business location;

Assists the department head in developing goals and objectives for the staff; meets with staff to communicate this information;

Establishes and maintains contact with community groups including business and environmental representatives;

May represent the department at meetings and public relations appearances;

May supervise subordinate staff.

FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS

Comprehensive knowledge of the principles and practices of public relations and marketing as they relate to local business development and relocation; thorough knowledge of the role of government in the development of the economy; thorough knowledge of the current economy and it future outlook; thorough knowledge of the land, labor, and financial resources of the area and their value to business and industry; good knowledge of the specific regulations and needs of the various Towns and Villages within the County; ability to promote and maintain good public relations with public officials, business and community groups; ability to prepare comprehensive reports and promotional presentations and to effectively present them to various public officials, businesses and community groups; ability to plan and direct the work of others in a manner conducive to full performance and high morale; physical condition commensurate with the demands of the position.

MINIMUM QUALIFICATIONS

OPEN COMPETITIVE

(a) Graduation from a New York State or Regionally accredited college or university with a Bachelor's Degree and four (4) years experience in advertising, marketing, finance, area development, or business management; or,

(b) Graduation from a New York State or Regionally accredited college or university with an Associate’s Degree and six (6) years experience in advertising, marketing, finance, area development, or business management.

NOTE: Additional education may be substituted for experience on a year-for-year basis.

R09/16/24

SUFFOLK COUNTY

Competitive