TOWN DIRECTOR OF EDUCATION AND GOVERNMENT CABLE ACCESS                       1970

 

 

Distinguishing features of the class

An employee in this class is responsible for the administration and day-to-day operations of a municipality’s Education and Governmental Access television channel.  The incumbent is expected to exercise independent judgement and initiative in technology implementation, broadcast operations, program scheduling and production as well as public and community outreach.  Supervision is exercised over a technical staff.  Work is performed under the general supervision of the Town Board and is reviewed through periodic conferences, reports and observations.  Performs related work as required.

 

Typical work activities:

Oversees the installation, maintenance and operation of the broadcast control and tape insertion system;

Designs and implements a reliable automated programming insertion process;

Develops a flexible program schedule that can accommodate program changes and evolve to serve the needs of the audience;

Supervises the acquisition and insertion of station programming;

Provides direction for taping of various regularly scheduled events and supervises field production staff;

Develops a station identity and related art and designs for on-air identification, special programming, community announcements, and printed collateral;

Develops promotion campaigns to spread public awareness about the channel and its mission;

Recruits channel staff, interns, volunteers and talent for on-camera performances, writing, on-air announcements, voiceovers, and other station operations;

Develops relations with governmental agencies, police, and emergency services to help promote public awareness on community issues;

Creates and oversee all operating budgets, purchasing for the station and development schedules.

 

FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS

Comprehensive knowledge and understanding of current Federal and State laws pertaining to the operation and administration of Education and Governmental channels; comprehensive knowledge of the principles, practices, methods and techniques used in the production of broadcast television, films, videos and other promotional materials; thorough knowledge of the principles and practices of public relations and advertising; good knowledge of the programs and services provided by the employing agency or municipality; ability to plan and direct promotional campaigns; ability to supervise a staff in a manner conducive to full performance and high morale, and to carry out other administrative functions as required; ability to express oneself clearly and concisely, both orally and in writing; ability to establish and maintain cooperative relationships with media representatives and public officials; physical condition commensurate with the demands of the position.

 

Minimum Qualifications:

         Open Competitive

         Either

a) Graduation from a New York State or regionally accredited college or university with a Master’s Degree in Broadcasting, Communications, Journalism, Public Relations or a related field, plus four (4) years of administrative experience in media production, broadcasting, journalism or a related field.

b) Graduation from a standard senior high school or possession of a high school equivalency diploma plus ten (10) years of experience in media production, broadcasting, journalism or a related field, four (4) of which must have been in an administrative capacity.

 

c) An equivalent combination of education and experience as defined by the limits of a) and b).

 

1/26/05

SUFFOLK COUNTY

Competitive